Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or You Tube videos. Social media optimization is a form of search engine marketing.

India Software Developer SMO

India Software Developer provides an interesting look at the new online marketing strategy going by the name SMO (Social Media Optimization). How can businesses use new social sites like MySpace and YouTube to market their businesses? Our Social Media Optimization (SMO) services have emerged as one of the most powerful forms of online marketing. In general, SMO includes strategically placing your product or brand in front of the millions of eyeballs that occupy, religiously, the social networking community.

• Increase your link ability - This is the first and most important priority for websites. To optimize a site for social media, we need to increase the link ability of the content. Adding a blog is a great step. However, there are many other methods, such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
• Make tagging and bookmarking easy - Adding content features, such as a quick button to "add to delicious," is one way to make the process of tagging pages easier. But go beyond this by making sure pages include a list of relevant tags and suggested notes for a link (which come up automatically when you go to tag a site). Also, make sure to tag your pages first on popular social bookmarking sites (including more than just the homepage).
• Reward inbound links - Often used as a barometer for the success of a blog, inbound links are critical to rising in search results and overall rankings. To encourage more of them, make it easy and provide clear rewards. Try using Permalinks to encourage linking. Or list recent linking blogs on your site, which provides the reward of visibility for those who link to you.
• Help your content travel - When you have content that can be portable (such as PDFs, video files and audio files), submitting it to relevant sites will help your content travel further, and ultimately drive links back to your site.
• Encourage the mash up - In the new world of co-creation, it pays to be more open about letting others use your content. You Tube and Veotag have fueled their own growth by providing code to cut and paste so you can embed videos and pod cast from their site. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.